Kevin Werbach is an associate professor of Legal Studies at the Wharton School, University of Pennsylvania. His work focuses on the intersection of business, policy, and emerging technologies in areas such as broadband, blockchain, and big data.

A leading expert on Internet and telecommunications policy, Werbach served on the Obama Administrations Presidential Transition Team, and has advised the FCC and Department of Commerce on broadband issues. He founded the Supernova Group, a technology consulting firm, and organized the annual CEO-level Supernova technology conference. He is a pioneer in the emerging field of gamification, the co-author of For the Win: How Game Thinking Can Revolutionize Your Business, and creator of the Coursera Gamification massive open online course (MOOC), with over 350,000 enrollments. He was named Whartons first-ever Iron Prof in 2010. Earlier in his career, he edited the influential technology newsletter Release 1.0, and helped develop the US Governments Internet and e-commerce policies as FCC Counsel for New Technology Policy in the Clinton Administration.


The wildly misunderstood technology behind Bitcoin and other cryptocurrencies could change business and society as profoundly as the internet did. I see it as fundamentally a new form of decentralized trust.

Data Ethics

Big data, machine learning, predictive analytics, and artificial intelligence are transforming the landscape in virtually every industry. Yet these techniques can produce privacy abuses, unethical manipulation, and discrimination.


What actually makes games fun? What do game developers understand about motivation and design that can be applied to business? How can “game thinking” go beyond surface-level points and rewards?

Internet Policy

Since the mid-1990s, I helped shape regulatory approaches to digital platforms as a policy-maker, industry analyst, and scholar. Technological developments continue to produce new legal and business challenges, but basic principles remain consistent.