Program Overview
Connected Innovators
Press Buzz
Venue
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At the Wharton West Workshops,
leading innovators and subject experts on distributed technologies
will provide hands-on exposure to the latest
connected business tools and trends. This day-long event offers
interactive seminars targeted to business professionals and technology
strategists.
2006 workshop sessions and presenters will be announced soon. For those interested, last year's workshop schedule is listed below.
2005 Workshop Schedule
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TRACK I
Connected Platforms
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TRACK II
Decentralized Commerce
(Presented by CommerceNet) |
| 8:30am-
10:00am |
TrueVoice: The Business of Social Media
Moderator:
Stowe Boyd (Corante)
Participants:
Peter Quintas (SolidSpace)
This workshop will examine the business, political and societal
implications of social media, and the impact of this burgeoning
communication medium on the future media and business landscape.
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The world of e-commerce today is dominated by centralized business
models, blown up to immense proportions by the reduced friction
and increased velocity of the Internet. The next intriguing phase
supports decentralized commerce,
allowing myriad small players across entire industries to connect
directly.
This workshop track, presented by CommerceNet, will discuss the
challenges and opportunities facing innovative models for decentralized
commerce.
Decentralized Commerce A:
Prediction
Markets
Participants:
Robin Hanson (GMU)
Bernardo Huberman (HP)
David Pennock (Yahoo!)
Emile Servan-Schreiber (Newsfutures)
Walter Yuan (Caltech)
Prediction
markets provide more reliable forecasts of election results than
polls. They can also be used to get improved forecasts
on sales
levels, project completion dates, or to get more detailed data
on consumer preferences than focus groups provide.
We'll discuss
how
they are being applied in business contexts to incorporate divergent
views into business plans.We'll introduce the idea and its history
in the first session, then proceed to current examples, tools,
and discuss the future of this new approach.
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| 10:00am-
12:00pm |
Connected Work
Moderator:
John Patrick (Ex-IBM)
Participants:
Tom Ngo & Cydni Tetro (NextPage)
Pete Kaminski (Socialtext)
Greg Lloyd (Traction Software)
As organizations become more distributed, they need new tools
to perform business functions. This session will highlight innovative
software for managing structured and unstructured information, documents,
and processes in connected organizations.
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| 12:00pm-
1:00pm |
Lunch |
| 1:00pm-
2:30pm |
Conversational
Marketing
Moderator:
Susan Bratton (Cendara)
Participants:
Pete Blackshaw (Intelliseek)
Jonathan Carson (BuzzMetrics)
As
The New York Times Magazine recently indicated, everyone is "buzzing'
about new Word-of-Mouth marketing methods. Learn how to use technology
to tap into the day-to-day conversations between friends and their
communities; and, how to join and leverage these conversations
in meaningful and authentic ways.
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Decentralized
Commerce B:
Microformats
Presenter:
Tantek Çelik (Technorati)
Microformats
are a set of simple open data format standards for more/better structured
blogging and web microcontent publishing in general. In contrast
to dedicated XML schemas, microformats for calendar events or business
cards are familar XHTML with a slight level of semantic styling on
top.
This session will bring together top speakers from several leading
blogging companies to unveil support for the latest microformats
to join the stable. We'll have some very exciting news to share there!
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| 2:30pm-
4:00pm |
Business
Blogging
Moderator:
Suw Charman
Participants:
Robert Scoble (Microsoft)
Charlene Li (Forrester)
Michael Sippey (Six Apart)
Smart companies are realizing they can take advantage
of Weblogs for both internal and external communications. In this
workshop,
leading business blog practitioners, vendors, and analysts will
provide practical advice for business professionals looking
to leverage the power of blogging in their organizations.
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The Long Tail
Moderator:
Chris Anderson (Wired)
Participants:
Dave Goldberg (Yahoo!)
Jeremy Allaire (Brightcove)
Technology makes it possible to exploit the "niche" portion
of the distribution curve for products, services, and content, which
turns out to be even bigger than the "hits" that sellers
have traditionally emphasized. Featuring top executives of leading
e-commerce and online media companies, this workshop will explain
how to capitalize on the growing power of the Long Tail in your
business.
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| 4:00pm-
5:30pm |
Virtual
Worlds, Real Money
Moderator:
Betsy Book
Participants:
Cory Ondrejka (Linden Lab)
Bill Barhydt (Sennari)
Ian Bogost (Georgia Tech)
Video games have become a huge business. The most significant economic
opportunities, however, go beyond the games themselves. This workshop
will explore new revenue streams from online and mobile games in
e-commerce, advertising, branding, and other areas.
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A
Whole New Internet?
Presenter:
Janice Fraser (Adaptive Path)
The
Web has always been limited by its page-oriented metaphor and request-response
architecture. New approaches are overcoming those limitations. Rich,
interactive, social applications are rapidly moving from experiments
to de facto standards. Meanwhile, bottom-up approaches such as tagging
and RSS syndication are bringing structure to the vast, unruly mass
of online information.
The workshop will include a presentation followed by an open roundtable
covering topics such as: social software, Ajax, tagging, folksonomies,
RSS aggregation, online user experience, and the business implications
of all these developments.
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| 5:30pm |
Reception and Technology Showcase |
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PRODUCED IN PARTNERSHIP WITH
PREMIER SPONSOR
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